Yellow is a contemporary R&B venue that uses its platform to spread awareness on discrimination against Asian minorities. The concept is inspired by the Asian American owned, Mass Media company called 88Rising.
The prompt for this project was to create a large-scale digital poster for a hypothetical music festival that addresses a social issue. As an Asian American I chose a topic I can personally relate to. I conceptualized the venue as a bold, and unapologetic organization and titled the event Yellow which is meant to make viewers react. One of the main issue when it comes to racism against Asians is that many don’t see it as a big issue, especially when compared to racism against other POC groups. Labeled as the “model minority” there is also this belief that Asians have the best social and economically among the minorities and therefore racism against Asians doesn’t happen.
Yellow is meant to be interacted with on a body sized digital kiosk. When a user press on an icon of an artist a speech bubble will appear with a quote from the artist, relating to their eperience as an Asian minority. The icons will also initiate a song by the artist, which can be turned on and off.