Utopia

branding | packaging | collateralsĀ 

Utopia is a skincare line that focuses on face sheet masks. It is a fun and lighthearted high-end brand that only uses natural ingredients. It markets the idea of feelingelevated during a self pamper, thus the name Utopia. This project includes face masks, lip masks, eye masks, and various merchanises. The face masks are divided into 4 category of skincare genres: repair for skin damages, skin boost for dull skin, deep cleanse for impurities, and skin food for skin lacking in nutrients.

Art Direction

Paul Kepple

 

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