branding | packaging | collaterals
Utopia is a skincare line that focuses on face sheet masks. It is a fun and lighthearted high-end brand that only uses natural ingredients. It markets the idea of feelingelevated during a self pamper, thus the name Utopia. This project includes face masks, lip masks, eye masks, and various merchanises. The face masks are divided into 4 category of skincare genres: repair for skin damages, skin boost for dull skin, deep cleanse for impurities, and skin food for skin lacking in nutrients.