Deborah Sim

Deborah Sim

jeweled petit fours

Interactive poster

The prompt of the project was to create an interactive poster for an international dessert festival. The students were given specific locations to choose from as the hosting country of the festival. Other guidelines were; one the poster had to be in large format, and two the interactive feature had to be an augmented reality. The location I choose was Monte Carlo, Monaco and I decided to theme the poster on Monaco’s love and pride for their elite jewelries. For the dessert, I’ve chosen Petit Fours which are bite-sized confectioneries often enjoyed in Monaco and other parts of Europe. 

Art Direction

Scott Laserow

 

 ANIMATION

The interaction incorporated is an augment reality animation through the Artivive App. For the full experience please download the app and hover over the poster above. There is also sound so please turn up the volume.

 CHALLENGE

The intereaction incorporated is an augment reality feature through the Artivive App. For the full experience please download the app and hover over the poster above. There is also sound so please turn up the volume.

 process

Initial sketches and ideas

This part of the process involved the most research and experimentations. The goal was to generate as many ideas as possible. The two concepts that made it to the second round were the jewelry theme (images 1 and 2), and the snow-globe (image 4).

refined sketches

By this stage of the project I knew that I wanted to use the concept of jewelry for the festival. These sketches were to determine the visual design of the poster. The direction chosen to move towards for the design was the sketch to the left. However there were two main issues with the sketch that needed to be addressed. One, there are too many things going in it. The final poster was meant to be placed in fastpaced public spaces where it needs to be viewed and understood right away by the viewers. Two, most of the desserts were unfamilar and could potentially be hard to read as desserts especially with the incorporation of the gems. In the sketch, I’ve includes existing cultural desserts from different parts of the world, but not all of these desserts are widely known.

Final Sketch

I reduced the number of ringcases and desserts from nine to one so that the viewers would have a single illustration to focus their eyes on, and I decided on the tart since they are a widely known dessert.

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