EDEN
Logo | Packaging | Collaterals
Eden is a hypothetical old fashioned vegan restaurant that only uses organic ingredients. The concept relates to the garden of Eden from the Bible, which was the origin of food. Its style is mature, classic, and natural, which is expressed through its muted colors and san serif font.
Art Direction
Erica Keith
Photography
Austin Hart
LOGO
The logo was inspired by the Tree of Life
MENU
WINE
The flavor of the wine is inspired by the fruit from the tree of knowledge. Research showed that the original fruit was closer to the pomegranate than the apple.
