Logo | Packaging | Collaterals

Eden is a hypothetical old fashioned vegan restaurant that only uses organic ingredients. The concept relates to the garden of Eden from the Bible, which was the origin of food. Its style is mature, classic, and natural, which is expressed through its muted colors and san serif font.

Art Direction

Erica Keith


Austin Hart


The logo was inspired by the Tree of Life


The flavor of the wine is inspired by the fruit from the tree of knowledge. Research showed that the original fruit was closer to the pomegranate than the apple.